Kirsty Caldwell is our Founder and CEO.

Having worked in the gambling industry for almost 20 years, Kirsty’s sector specific compliance knowledge is second to none.

With vast experience in building and leading compliance teams located in every corner of the world, in large PLC and small start-up environments, Kirsty is yet to find a challenge she can’t overcome, and her experience has been gained through both full time, in-house roles, and also through interim consultancy services.

In her previous roles she has been responsible for managing all aspects of compliance in multiple jurisdictions. This includes regulatory and product, responsible gambling, customer due diligence and AML/CFT.

Kirsty holds degree and post graduate degree level qualifications in governance, risk and compliance, and a degree qualification in anti-money laundering, with the International Compliance Association

Andrew Mason

Speciality areas: Licensing, change management, strategic risk management.

Andrew Mason is another highly skilled member of the Betsmart team. Andrew holds almost 20 years' experience in digital and retail gambling. After roles in project management and business analysis, he later specialised in regulatory compliance, information security assurance and risk management.

As Group Head of Compliance for Betfred, during a time of transition for the industry, Andrew was responsible for the transformation of the entire operational compliance team into a more proactive and online function, which is something of a specialty.

Having vast IT and security management experience with the foundation set in the earlier part of his career, together with his most recent role at King’s College London as Head of IT Assurance, Andrew has a wealth of knowledge in this area too.

Policy and procedure design, together with performance review and process improvement, is yet another string to Andrew’s bow. I’m sure you’ll agree, there’s little Andrew doesn’t know or can’t do, within the world of gambling compliance.

Louisa Clark

Speciality areas: Regulatory Assessment, Regulator Management, Safer Gambling, Local Licensing.

Louisa Clark brings with her the best part of 20 years’ compliance, licensing, investigation, assessment, and enforcement experience within the field of gambling regulation. With a passion for helping businesses and individuals to demystify complex regulatory requirements, Louisa has advised hundreds of licensed gambling operators on how to demonstrate and evidence a commitment to safer gambling, prevention of crime and fair and transparent practices.

Working as a compliance manager for the GB Gambling Commission, and alongside regulatory authorities, Louisa led numerous enforcement operations to combat illegal gambling and has been involved in the development of several national initiatives. Having also undertaken industry roles, one of Louisa’s greatest assets is her ability to understand the world of gambling compliance from both sides of the coin.

As well as being a member of the International Compliance Association and Institute of Licensing, Louisa is a qualified and experienced GDPR Practitioner, adding an important and unique skill set to the Betsmart team.

Andrea Lazenby

Speciality areas: Operational Efficiency, Change Management, Governance.

Andrea Lazenby has over 30 years of commercial experience starting her professional life in marketing, following the completion of a degree in business studies. She then moved into the world of headhunting before heading up the leadership and development team for one of her former clients, AOL International.

Relocating to Gibraltar, Andrea pivoted into the gambling industry, quickly building her reputation as a go to governance and compliance expert. With significant multi-jurisdictional experience, she thrives on working with businesses in complex and challenging situations, and relishes working with regulatory bodies.

Andrea’s key skills are ensuring appropriate governance oversight at board level, establishing streamlined, operational compliance frameworks, driving a compliance first mentality by embedding processes with inclusion and transparency at their heart, and ensuring continuous improvement programmes keep pace with ever-changing regulatory landscapes.

Nigel Harvey

Speciality areas: Anti-Money Laundering, Land-based Sector, Regulatory Assessment.

Nigel Harvey will already be familiar to those in the UK land-based casino sector. With a gargantuan 30+ years of varied operational and advisory experience, there is no one better placed or more informed to advance your organisation and its regulatory growth.

Nigel started as a trainee croupier in 1991, successfully working his way up the figurative ladder, and gaining unparalleled experience on the way. He moved into compliance in 2007 and swiftly became the go-to person as Head of Compliance, before taking a sideways step into the role of Head of AML/MLRO for Genting Casinos’ digital and retail operations.

Not happy to rest on his laurels, Nigel also undertook the role of Chairman of the Land-based Casino MLRO Forum and regularly represented the sector at events held by HM Treasury, the GC, RUSI, HMRC and the BGC.

Now Nigel joins us as an AML Consultant, where his vast knowledge and experience only strengthen the already impressive Betsmart team.

James Barr

Speciality areas: Anti-Money Laundering, Operational Efficiency, Safer Gambling

James Barr is an operational compliance powerhouse and has over 15 years’ experience in the gaming industry, undertaking senior positions at William Hill and bet365 which focused on AML/CFT, Safer Gambling and Customer Due Diligence. James’s journey began working within an Investigations team in the financial services sector before moving to William Hill in 2005, to help detect internal and customer fraud in their betting offices.

After assisting the MLRO from 2011 when the regulatory landscape was changing, James relocated to Gibraltar to focus on the online side of the business where many important business relationships were formed, before becoming the Head of AML for William Hill Online. Following on, James moved to bet365 to help manage their Customer Due Diligence department as Deputy Head of Operations, dealing with customers from many jurisdictions and supporting senior stakeholders in regulatory matters and reviews.

As well as having an impeccable understanding of the operational issues gambling businesses face every single day, James also holds a diploma qualification in AML from the International Compliance Association.