Why us?

Betsmart was founded with a clear objective; to help build a healthy respected industry, whilst providing a safe environment for customers to enjoy, and enabling organisations to thrive.

Tried, tested and gets results

Our methods are tried and tested and always achieve results, so much so we have an 80%+ strike rate for repeat business. We really get to know your organisation and it’s needs, working hand in hand with the compliance, operational and senior management teams, to map out and navigate the best path to achieve the desired outcome together. We build lifelong relationships with clients based on trust and transparency.

The explosion of RegTech tools is exciting and positive for our industry, yet we know that it’s true value only comes by identifying the right technology for your business and configuring it appropriately and building effective operational procedures to support it.

Whilst we work closely with many great RegTech providers and have unrivalled knowledge of the options available, we pride ourselves on remaining completely impartial when advising our clients.

We have worked with a huge number and variety of organisations ranging from tier one operators, right the way through to start-ups, RegTech providers, local authorities and B2Bs.

We can work in any jurisdiction and market, and have a vast network and experience working in:

  • Great Britain

  • Ontario

  • Gibraltar

  • Malta

  • Curaçao

  • Isle of Man

  • All mainland Europe regulated markets

We can transform your organisation.
Don’t just take our word for it...

  • “Betsmart Consulting worked with Betway for over two years, supporting work in all aspects of compliance, as demanded by business need. From external audit management and senior compliance resource cover, to supporting internal compliance staff and assisting in the analysis and implementation of new compliance monitoring software and processes – the level of capability and range of services offered was impressive. Kirsty lends such a high degree of professionalism and a wealth of compliance and industry knowledge, that any organisation will benefit from working with Betsmart.”

    Roger Parkes – Director of Compliance and Regulatory Affairs (Betway Group)

  • “Working with Kirsty and the team at a transformational time for the business was exactly what we needed – their practical advice and hands on support, built on the foundation of expert compliance insight, was invaluable. They really fitted in as part of the team and made working together an enjoyable experience.”

    Lauren Hilton – Director of Compliance (Tote)

  • “We’ve had, and continue to have, a very successful relationship with the Betsmart team. Working on various projects, most notably the overhaul of our end-to-end customer journey, driving operational efficiency, and strengthening the consumer protection framework, all getting us into a position of commercial compliance again, enabling our increased revenue. Our team have loved working with Betsmart learning a lot in the process, we’d recommend them to anyone looking for best-in-class compliance professionals.”

    Dominic Monsour – CEO (Buzz Bingo)

  • “We contracted Andrew Mason from Betsmart to work on an ambitious 10 week project for our UK facing brands. Andrew’s considerable experience and skillset, coupled with his attention to detail enabled us to deliver more than we expected. Our challenge was to think outside of the box and come up with a totally new way of thinking and Andrew delivered on this. I would highly recommend the Betsmart team!”

    Rob Duthie – Operations Director UK & Ireland Sports brands (Entain)

  • “Betsmart Consulting, through Nigel Harvey, gave us the exact support we needed, an independent eye over processes in development that has helped both shape and confirm our general strategic thinking. We will, I am sure, wish to engage again”

    Jimmy Howard, Compliance Director, Metropolitan Gaming

Get in touch

Whether you know what you need help with, or simply want to make an enquiry, get in touch with our award-winning team today.