Betsmart Consulting

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Kirsty Caldwell Founder and CEO.

Kirsty Caldwell is our Founder and CEO. Having worked in the gambling industry for almost 20 years, Kirsty’s sector specific compliance knowledge is second to none.

With vast experience in building and leading compliance teams located in every corner of the world, in large PLC and small start-up environments, Kirsty is yet to find a challenge she can’t overcome, and her experience has been gained through both full time, in-house roles, and also through interim consultancy services.

In her previous roles she has been responsible for managing all aspects of compliance in multiple jurisdictions. This includes regulatory and product, responsible gambling, customer due diligence and AML/CFT.

Kirsty holds degree and post graduate degree level qualifications in governance, risk and compliance, and a degree qualification in anti-money laundering, with the International Compliance Association