Kirsty Caldwell is our Founder and Director. Having worked in the gambling industry for well over 16 years, Kirsty’s sector specific compliance knowledge is second to none.

With vast experience in building and leading compliance teams located in every corner of the world, in large PLC and small start-up environments, Kirsty is yet to find a challenge she can’t overcome, and her experience has been gained through both full time, in-house roles, and also through interim consultancy services.

In her previous roles she has been responsible for managing all aspects of compliance in multiple jurisdictions. This includes regulatory and product, responsible gambling, customer due diligence and AML/CFT.

Kirsty holds degree and post graduate degree level qualifications in governance, risk and compliance, and a degree qualification in anti-money laundering, with the International Compliance Association.

Kirsty Caldwell – Gambling Compliance Consultant

Andrew Mason is another highly skilled member of the Betsmart team. Andrew holds over 16 years’ experience in digital and retail gambling. After roles in project management and business analysis, he later specialised in regulatory compliance, information security assurance and risk management.

As Group Head of Compliance for Betfred, during a time of transition for the industry, Andrew was responsible for the transformation of the entire operational compliance team into a more proactive and online function, which is something of a specialty.

Having vast IT and security management experience with the foundation set in the earlier part of his career, together with his most recent role at King’s College London as Head of IT Assurance, Andrew has a wealth of knowledge in this area too.

Policy and procedure design, together with performance review and process improvement, is yet another string to Andrew’s bow. I’m sure you’ll agree, there’s little Andrew doesn’t know or can’t do, within the world of gambling compliance.

Louisa Clark brings with her over 16 years of compliance, licensing, investigation, assessment, and enforcement experience within the field of gambling regulation. With a passion for helping businesses and individuals to demystify complex regulatory requirements, Louisa has advised hundreds of licensed gambling operators on how to demonstrate and evidence a commitment to safer gambling, prevention of crime and fair and transparent practices.

Working as a compliance manager for the GB Gambling Commission, and alongside regulatory authorities, Louisa led numerous enforcement operations to combat illegal gambling and has been involved in the development of several national initiatives. Having also undertaken industry roles, one of Louisa’s greatest assets is her ability to understand the world of gambling compliance from both sides of the coin.

As well as being a member of the International Compliance Association and Institute of Licensing, Louisa is a qualified and experienced GDPR Practitioner, adding an important and unique skill set to the Betsmart team.

Formal Betsmart partner, Andrea Lazenby, has over 30 years of commercial experience starting her professional life in marketing, following the completion of a degree in business studies. She then moved into the world of headhunting before heading up the leadership and development team for one of her former clients, AOL International.

Relocating to Gibraltar, Andrea pivoted into the gambling industry, quickly building her reputation as a go to governance and compliance expert. With significant multi-jurisdictional experience, she thrives on working with businesses in complex and challenging situations, and relishes working with regulatory bodies.

Andrea’s key skills are ensuring appropriate governance oversight at board level, establishing streamlined, operational compliance frameworks, driving a compliance first mentality by embedding processes with inclusion and transparency at their heart, and ensuring continuous improvement programmes keep pace with ever-changing regulatory landscapes.